Dianne Bown-Wilson
“Before
establishing The M3 Consultancy in 2000, I’d
spent more or less my entire career in marketing and
management roles – latterly at board level -
in many different types of organisation, from large
commercial and public sector concerns, to owner-managed
small and medium-sized businesses and professional
services firms.
My particular specialist skills are founded in marketing
audit and research, organisational management, strategic
planning and personal development.
However,
over the years I have acquired extensive practical
experience in all tactical marketing communications
actvities also, including copywriting, PR and advertising,
corporate identity/branding, hospitality, print production,
direct mail and database management, and website creation.
I have a degree in psychology, hold the Chartered
Institute of Marketing (CIM) diploma and CIM ‘Chartered
Marketer’ status. I
am an accredited advisor with the Institute of Independent
Business, a trained business coach, and - until recently
- was both Chair of Oxford Women in Management (a
professional network within the Chartered Management
Institute) and a voluntary business advisor for Oxfordshire
Business Enterprises (a government backed initiative
for start-up businesses). I am also an active member
of Toastmasters International.
My
overriding interest is in people in business –
what makes them tick, how they work together and with
their clients and suppliers and how, despite diverse
backgrounds and objectives, they can still achieve
– in the very best scenarios – quite astounding
business outputs.”
"Although,
following University, I initially trained as an accountant
within the chemical industry, I was headhunted to
join Whitbread early in my career and spent the next
11 years rising rapidly through their Financial Management
structure. During this time I also attained fellowships
of two of the country's main accounting bodies (FCCA,
FCMA).
In
the light of my growing interest in the people side
of business, I then moved to their Retail Division
to become Personnel and Training Director of Beefeater
Steak Houses, a business with over 8000 employees.
This culminated in my appointment as Development Director
of Whitbread Restaurants. In 1988 I moved out of industry
into education and, having gained an MSc in International
Accounting and Finance from the London School of Economics,
spent many years as a Principal Lecturer at Middlesex
University teaching on postgraduate management courses,
in particular MBA and DMS programmes.
In
recent years I have used my experience to develop
my consultancy career in the areas of Financial Management
and Analysis, Performance and Change Management and
Systems and Process management. Early in 2005 I also
became a Member of the Bedfordshire and Luton Learning
and Skills Council and Chairman of its Audit Committee.
My
belief is that sound business performance depends
less on the type, size or nature of a particular business
but comes mainly from the clarity and consistency
which business leaders apply in understanding and
managing their processes, their people and their performance.
The important thing is to look at the bigger picture,
not at matters in isolation and from there to set
priorities and goals linked to performance improvement."