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Marketing,
Management & Motivation
Successful business development for professional
services firms
ISBN 1 85328 810 1 , Law Society, 2002. Price £34.95
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Dianne
Bown-Wilson and Gail Courtney present a unique
guide to successful business development for lawyers,
accountants, property professionals and other
service-focused organisations.
Written
in a straightforward, results-orientated style,
the book has been designed to help firms establish
sensible plans and objectives, implement realistic
programmes of marketing activity, monitor progress
and recognise where, when and why things may be
going wrong. |
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Strategic giving
- making sponsorship and charitable support part of your marketing toolkit |
Anyone who is at all interested in sport or the arts cannot fail to notice that on a national and international level big brands are big on sponsorship. Take that down a few stages and you will also recognise that many local events, causes, and initiatives receive ongoing support from business.
Whether or not they really want to, most firms find themselves parting with some cash over the course of the year in respect of sponsorship, charitable giving or ‘support advertising’ for a worthy cause. Why? Often because they were asked to and couldn’t think of a reason to say ‘no’.
So – is your firm just distributing largesse on an ad-hoc basis, or is your giving, as it should be, part of your strategic marketing plan? Read more >>>
A few simple things done well
- never overlook the importance of getting and keeping the basics right |
Marketing within the professions has certainly moved on from a couple of decades ago when the term ‘professional services marketing’ was a complete oxymoron. However, the downside is that as firms become more sophisticated in approach, more competitive in what they do, and more performance-driven, it is easy to over-complicate what is, in essence, a simple process.
In doing so, achieving the simple things that really matter can be overlooked with the result that you can end up losing clients and potential clients because, figuratively speaking, they just don’t get past first base. Read more >>>
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